Seal wins world class B2B client ZF Services UK

ZF Services UK has chosen communications agency Seal as its PR partner.  The agency won the competitive pitch to raise the corporate profile of ZF Services as world leaders in driveline and chassis technology.

Seal, a leading Midlands PR and marketing consultancy, is developing the corporate communications strategy and executing a national industry-wide campaign supporting the business and its world leading brands: Sachs, Lemforder, Boge and ZF Parts.

The PR team in Shrewsbury heading up the B2B account will be promoting ZF Services premium products and services across its key markets of Car and Truck, Special Vehicle, Off Highway, Rail, Wind, and Marine.

ZF Services joins Seal’s impressive client portfolio which includes other national B2B clients such as Michelin, Hermes, Parts Alliance, Burnt Tree and site machinery brands Arc Gen and SMC Lighting.

Katie Morris, Chief Executive at Seal said: “We are delighted to have the opportunity to combine our knowledge and expertise to help this renowned brand raise its voice as the hallmark of quality. 

“As major investors in research and development they have some important and pioneering stories to tell as well as insight and perspective on key issues impacting their industry sectors. Our campaign combines a programme of thought leadership with proactive news generation on and offline.

Katie added: “As a well respected and globally renowned business with nearly a hundred year track record of success, we are delighted and proud to be associated with ZF Services, helping build their profile in this country.”

ZF Services is part of the ZF foundation, a business with a 17.5 billion euro turnover and employing 75,000 people worldwide working on driveline and chassis technology. The business recently united its two UK operations to become ZF Services UK with its team of 196 working from its two facilities in Northamptonshire and Nottingham.

Alan Clarke, Operations Director at ZF Services explained:  “We are an ambitious business with exciting plans ahead for the UK, looking to make a step change in our communications. We were extremely impressed by Seal’s business to business credentials, their knowledge of our industry sectors and we see them providing invaluable support in positioning ourselves at the forefront of our markets.

“Having Seal onboard will undoubtedly help us realise our strategic marketing ambitions as well as supporting our  sales strategy for the year ahead and our team at Seal will be kick-starting our campaign with news of some exciting new product and partnership developments.”

Section:

Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

Read More from Pete White