Press release - Shropshire pharmacist warns of ski holiday dangers

As we see pictures of celebrities with sun kissed skin skiing down the slopes at resorts across the world - a Shropshire pharmacist is warning of the dangers of the sun in a cold climate.

Bosses at The Pharmacy @ Caxton in Oswestry are drawing on their own experiences to warn people what to pack for a winter break.

John Gentle, the superintendent pharmacist, said: “It seems silly to be speaking about sun cream in January when in Shropshire the mornings are dark and the days cold and wet, but for those going skiing it is vital.

“But when skiers and snowboarders stop for a break they often take off their coats and have bare arms.

“Despite the cold air people can get very badly sunburnt, skin cancer experts warn it is far easier to damage your skin while skiing than from lying on a beach.
“The protection offered by the atmosphere from sunlight decreases the higher up we are and also white of the snow acts like a mirror to the sunshine - reflecting it back up from the ground.”
Celebrities like Madonna and her daughter Lourde, Nicole Scherzinger and Lewis Hamilton have all been spotted on the slopes in recent weeks.
And the dangers of skiing have been highlighted since former F1 driver Michael Schumacher suffered serious head injuries in an accident last month and the German Chancellor Angela Merkel broke her hip in a skiing accident.
Mr Gentle added: “The latest high profile accidents have brought the dangers of skiing to the forefront of everyone’s minds.
“And while you cannot plan for every eventuality, I know from experience that people go skiing without really thinking about their fitness levels.
“You can suddenly find yourself with a painful knee after the first day and that can have a big impact on the rest of your holiday.

“Skiiers and snowboarders need to remember that while it is a holiday, it isn’t going to be relaxing.”

The Pharmacy in Oswald Road supplies high factor prescription sun cream available to patients with a skin conditions as well as the usual brands.

It also stocks a large variety of knee and ankle supports that could benefit skiers.
The Pharmacy @ Caxton offers a free delivery service and can collect your prescription from any surgery in the Oswestry area and deliver to your home free of charge.

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