New fruit and veg delivery service launches in Shrewsbury

A fruit and veg delivery service has launched in Shrewsbury bringing regional produce straight to the doorsteps of homes and businesses.

Box of Goodness has been launched by Dimitar Marinov and Amy Ford to supply fruit and vegetable boxes to householders, farm shops, restaurants and nursing homes.

Before setting up the business Dimitar, a trained chef, worked for one of the largest farm shops in Shropshire for seven years.

He claimed the delivery service was a convenient and cost effective way for busy householders and business owners to receive supplies of quality produce.

“We saw a gap in the market for such a service in Shrewsbury and we’ve had a lot of positive feedback from customers,” he said.

“We began supplying only householders but, after requests, we’ve been able to extend our services to businesses as well.”

Box of Goodness sources as much seasonal produce as possible, directly from local growers or regional producers supplying Birmingham’s famous wholesale market.

“Our brassicas and potatoes come from just up the road at Newport and our soft fruits are supplied by a farm near Stafford,” said Dimitar.

Householders can order small, medium or large boxes of fruit and vegetables, ranging from 10 to 20 different varieties of produce, while businesses are able to place bulk orders.

Dimitar grew up in Bulgaria where is his grandparents ran a small farm and were largely self sufficient, growing all their own fruit and vegetables.

“I spent every summer with my grandparents helping them on the farm. I absolutely loved it and it taught me about living off the land,” he said.

Box of Goodness delivers to addresses within the Shrewsbury postal area. Orders are taken for delivery on a weekly, fortnightly, monthly or ad hoc basis.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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