Ludlow Arts Festival gets it very own ale; "Arty Farty Ale"

The new ale brewed by Hobsons Brewery especially for the Ludlow Arts Festival,  which is now only 3 weeks away,  has been named – Ludlow Festival Ale with a catchy strapeline of “Arty Farty Ale”.

Following a naming competition run last month, local ale drinker Mike Quigley of Ludlow came up with the name Ludlow Festival Ale. “After reading about the competition, I took a few days to think up a name, my suggestion was rather prosaic but worth consideration, I thought they should just call the beer "Ludlow Festival Ale", it has a certain ring to it "a pint of Ludlow Festival Ale please!!"  commented Mike.

To add some entertainment and comedy to the beer just like the shows appearing at the Ludlow Arts Festival the strapeline "Arty Farty Ale" was chosen. Eve Holland from Sleaford, Nottinghamshire came up with the name after a weekend break to the town.  “We had been to Ludlow for the weekend and when I got home looked up Ludlow on facebook seen link to festival page and then link to competition. My husband loves his real ale and we are very much looking forward to trying the Ludlow Festival Ale when we visit the town for the festival.” commented Eve.

The new festival ale is designed to be very quaffable and refreshing, perfect for festival goers to simply kick back with a pint and enjoy the music on a summer’s evening. The 4.2% real ale will be pale in appearance with an abundance of citrus and floral characteristics tantalising your taste buds. The Hobsons festival ale will be on sale throughout the 10-day event plus local pubs in the town will be stocking the brew during the month of June including – Church Inn, The Queens, Feathers Hotel, Bridge Inn, Charlton Arms, Royal British Legion, Nelson Inn, Ye Olde Bull Ring Tavern plus the Kings Arms in Cleobury Mortimer and Sun Inn at Leintwardine.

“We’re running a special promotion with the ten pubs in and around Ludlow stocking the festival ale during the month of June, customers can enter the weekly prize draws to win festival tickets and Hobsons 20 years anniversary merchandise, all you need to do is order a pint of Ludlow Festival Ale”. commented Kate Pearce Marketing Manager at Hobsons Brewery.

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