Introduction of new brand at Spring fair contributes to 46 per cent increase in orders for Shropshire business

The latest product range launched at the recent NEC Spring Fair by a Shropshire supplier of quality garden furniture, home interiors, accessories and giftware has made a ‘significant contribution’ to its order book and the establishment of new customer accounts.

Acquired by Telford based CJY Global towards the end of last year J-Co, a producer of bespoke jute bags and accessories was originally based in Dundee. Now re-located to Shropshire it sits alongside current brand Novus Imports. Established in 2012 CJY Global first attended the Spring Fair in 2013  and initial returns are that orders from the 2014 exhibition are up by 46 per cent on last year in addition to 43 new accounts opened in the UK, Ireland, Malta, Nigeria, Cyprus, USA and Australia.

Kate Fulton, managing director of the J-Co brand believes the introduction of J-Co is the reason behind this year’s bolstered order book. Commenting on this and the product’s future, she said: “Not only are we looking to wholesale bags but jute’s versatility will allow us to offer a variety of other products including handbags and promotional items.  We are particularly pleased that the jute is supplied by sustainable Green Tick™ ecolabel Indian producers, who rotate between growing it and their food crops throughout the year. The dyes used in printing the designs and the laminate used to line the high-quality bags, which keep their shape when wet, are 100 percent natural. Many products in the Novus range are also made from recycled materials, an approach and ethos at the heart of CJY Global.”

Simon Jeavons, managing director at CJY Global said: “Judging by the Spring Fair results and the response from customers, J-co made a significant contribution to our order and we are sure will turn out to be a prosperous acquisition for us. CJY has already been successful in the wholesale market with Novus Imports and existing customers of both brands will now benefit from the increased ranges.”

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