Innovative New Company to Promote Babywearing

Babywearing is increasing in popularity around the world.  In certain cultures and countries it is the accepted norm.  However Western parenting practices now seem to be going back towards more natural roots.   You do not have to follow attachment parenting principles to babywear; babywearing is an extremely useful parenting tool that you can take as much or as little out of as you want.  For some parents and carers, they love the closeness, for others it’s a practical way to get on with their day. Babywearing is simply using an ergonomic sling to carry your child safely, and securely.

Shropshire Babywearing Consultancy was created to provide Shropshire with an impartial, unaffiliated consultation service.  A consultation is tailored to the clients needs and each one is unique.  A consultation is an in-depth, focussed and individual experience that helps to determine which sling is right for the client.  There is a huge amount of slings available and it can be overwhelming to start with.  Shropshire Babywearing Consultancy has a selection of different slings which are available to use during the consultation, to help clients find the one which just clicks for them! A consultation with Shropshire Babywearing Consultancy is not a sales pitch; it is a wonderful experience that will help.  A recent client testimonial states “The Shropshire Babywearing Consultancy was a godsend for myself and my son. I had tried two traditional carriers and these had caused me considerable pain as I have Fibromyalgia. I really thought my babywearing journey would have to stop. But with a one to one session with Lottie which was tailored to my specific needs we found the most amazing wrap and this has allowed me to carry on wearing my son even though he’s now 19lb and just five months. This service has saved me a fortune and my babywearing journey. A huge thank you."

Some of the many benefits of babywearing include:

  • Mothers' oxytocin is increased through physical contact with the infant, leading to a more intimate maternal bond, easier breastfeeding and better care, thus lowering the incidence of post natal depression.
  • The father carrying the baby has benefits for the paternal bond.
  • Infants who are carried are calmer because all of their primal/survival needs are met. The caregiver can be seen, heard, smelled, touched, tasted, provide feeding and the motion necessary for continuing neural development, gastrointestinal and respiratory health and to establish balance (inner ear development) and muscle tone is constant.
  • Infants are more organised. Parental rhythms (walking, heartbeat, etc.) have balancing and soothing effects on infants. Infants are "humanized" earlier by developing socially. Babies are closer to people and can study facial expressions, learn languages faster and be familiar with body language.
  • Independence is established earlier.
  • Slings are great for baby's developing hip joints. Because baby is in the correct 'frog' position - hips flexed and abducted- it encourages proper development of the head of the femur into the hip socket.
  • They have better digestion from the gentle tummy pressure. Notice how reflux and colicky babies love to be upright? It makes sure that the milk and stomach acid stays down where it should, and helps trapped gas come up.
  • Sling babies are calmer, and spend more time in a state of 'quiet alertness'.


I want to share babywearing with other parents.  However babywearing isn’t just for mothers! Fathers babywear and it’s a great way to enhance the paternal bond.  Extended family members also babywear.  I’m aware that some child minders and nursery staff also babywear their charges.  It is a fantastic skill that is an honour to pass on to others. 

I attended the practical element of my Babywearing consultant's course in October 2013. As I am completing my portfolio with the School of Babywearing I offer consultations at trainee rates.  Once I complete the written aspect of my portfolio I will be awarded a level 3 qualification, accredited by the OCN. I am fully insured, and strive to undertake CPD. The consultations take place in a Shrewsbury town centre premises.

Babywearing doesn’t have to suddenly stop when your baby gets to six months old! I regularly wear my toddler, who is 21 months! I keep my Facebook page updated with photos of us out and about to show the range of slings available and just some of the things that you can do whilst Babywearing!

I am happy to announce that Shropshire Babywearing Consultancy will, later this year, be offering Gentle Dance classes.  I will be attending training to become an instructor in May.  Gentle Dance are low-impact dance exercise classes choreographed to music for women of all ages, with babies being worn.  This includes nurturing touch for mothers and infants, gentle moves and connecting with other mothers.  I will also be offering adult gentle dance classes so that a mother can focus on her need to relax, recharge her batteries and be stress free. I am very excited about this, as it offers a holistic, healing exercise experience whilst bonding with your baby.  The adult only classes are also fantastic. I will post updates nearer the time.  Please do get in touch to find out more. 

My Facebook page is

My website is

To contact please email [email protected]


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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