Get Shrewsbury Active in 2014

The quest has begun to make Shrewsbury one of the healthiest towns in the UK in 2014.

Bosses at The Shrewsbury Club, on Sundorne Road, have devised a new and exciting campaign to launch the new year and now the invitation has been issued for local people to join forces and help Get Shrewsbury Active.

Those spearheading the campaign hope to persuade as many local people as possible to sign up and make a pledge to do 150 minutes of exercise each week.

There is no cost involved and everyone who registers will receive a number of benefits to help keep them motivated in their drive for a healthier lifestyle.

Dave Courteen, the managing director of Mosaic Spa and Health Clubs who own The Shrewsbury Club, said he was passionate about the campaign.

He firmly believes Get Shrewsbury Active is ideal for people of all ages, both adults and children, to help switch them on to the advantages of leading a healthier lifestyle.

Mr Courteen said: "Inactivity shortens an individual’s lifespan by up to five years and is currently responsible for 17 per cent of premature deaths in the UK.

"Currently one in four of the UK population is inactive and fall into the high risk category of developing lifestyle related illnesses so we want to be at the forefront of getting Shrewsbury active.

"The start of the year is when people make New Year's resolutions and it's a great time to really encourage people to get active.

"The idea of the campaign is people will pledge to do 150 minutes of exercise a week which is the government's recommendation of the minimum level of activity that you need to do to maintain a healthy lifestyle.

"They can do their 150 minutes wherever they like. Of course, we would love some people to do it in our club, but that's not the important thing. 

"We believe that it's really important to get out and encourage people to take some form of activity."

Richard Attah-Donkor, general manager of The Shrewsbury Club, stressed it was more vital than ever that people made a conscious effort to look after themselves.

He added Shropshire, with its many natural attractions, was the perfect county to lead a healthy outdoors lifestyle.

Mr Attah-Donkor said: "What's most important is we want to get Shrewsbury a name as a town for being active and for being healthy.

"We live in a wonderful part of the country. Shropshire's beautiful and there's lots of hills and great walks, lots of cycle routes. There's plenty of different ways that people can get active besides from joining a health club.

"We just want to encourage people to think about their health as we go into 2014, to think about how they maintain a healthy lifestyle, and that's what Get Shrewsbury Active is all about."

The Shrewsbury Club has created a website at http://www.getshrewsburyactive.co.uk/ where people can pledge to complete their 150 minutes of exercise.

"In return, they'll get a number of benefits," said Mr Courteen. "They'll get a motivational email for every day for 30 days encouraging them to do their activity, they will get some healthy tips on exercise and how to do it in a safe and effective way, and also receive a chart to record their 150 minutes of exercise.

"They will get a voucher that they can bring into The Shrewsbury Club at any time throughout those 30 days and get a free activity pack.

"They will get an opportunity to attend some of our Get Shrewsbury Active days which will be dotted around Shrewsbury.

"We're going to be doing a boot camp, we're going to be doing a run, a walk, and they're completely free. Anyone can come along to those.

"They will also get the opportunity to get 30 days membership for £30 at The Shrewsbury Club so if they want to use us as their base for activity then they can - but that's not essential to taking part in the campaign."

Daniel Kawczynski, the MP for Shrewsbury & Atcham, has been quick to throw his support behind the campaign and so has Jon Tandy, the mayor of Shrewsbury.

They have both pledged to do their 150 minutes of exercise each week alongside the likes of Shrewsbury Town manager Graham Turner and celebrity chef Marcus Bean.

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Pete White Pete White

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