Cycling is fun

Cycling just got easier - with the help of a Shropshire road safety organisation
now working in tandem with a top cycle training group.

Together they plan to encourage more people to get on their bikes after Cycle Experience, the UK's top bike instruction company, was incorporated into the TTC Group's road safety organisation.

A UK leader in road safety education, the TTC Group educates more than 250,000 motorists and motorcyclists each year to make British roads safer and reduce road deaths and injuries. They put on courses to address drink driving, speed awareness, driver alertness, and other minor motoring offences. They also train corporate and professional drivers and support council road safety teams by delivering road safety courses for adults and schoolchildren on their behalf.

The firm, whose new Telford HQ at Hadley Park was opened by the Princess Royal, has moved up a gear to expand cycle safety instruction into its broad range of education courses.

"More people are taking up cycling every year but as a result there are also more accidents on the roads.  We aim to reduce the number of cycling deaths and injuries by educating road users so that cycling can become as safe as possible for everyone," said Graham Wynn OBE, TTC Group chairman, who received the OBE for services to road safety.

Formed in 2006, Cycle Experience is run by Nick Moon and Phil Rowe, both keen cyclists who have a network of top cycle instructors across the UK. They motivate people to get "on their bikes" by providing cycles and equipment along with targetted training sessions for companies, organisations and adults and children to ensure all cyclists are safe, competent, and confident riders.

"We know that the most common barriers to get people to cycle to work include not having a suitable bike, lacking confidence and not having the motivation," said Cycle Experience Director Nick Moon.

"We have a very successful recipe to get people to change their way of life and take up cycling to work and biking for fun at the weekend with their families. It is a healthy way to live and gives people a lot of pleasure.

"We are very pleased to have joined the TTC Group which is a UK leader in road safety and it is a positive move forward for cycle safety in the UK."

Cycle Experience works with more than 25 local authorities, public sector groups and commercial organisations to encourage more people to take up cycling. Last year the company trained more than 20,000 children and 5,000 adults.

As an accredited provider of Bikeabilty, the national standard cycle training scheme, fully accredited instructors train both adults and children in the art of safe cycling, on and off road.

More than 1,500, including a wide range of employees from BT to the BBC, have taken part in Try Cycling to Work sessions. Cycle Experience also puts on Try A Bike taster roadshows which have helped to raise the profile of cycling. More than 60 Family and Leisure Cycling Roadshows have also been held over the past five years.

Mass cycling programmes including the Portsmouth ‘Round the Island’ ride and similar events in Harrow, Winchester and Andover have also proved popular.

"We are all active cyclists and passionate about encouraging people to take up cycling. By working with the TTC Group we will be able to broaden our cycle instruction initiative and get more people safely on their bikes," added Nick.

Section:

Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

Read More from Pete White