Cruelty-free cosmetics business launches at Market Hall

A new business specialising in cruelty-free and ethically sourced cosmetics and beauty products is to be officially unveiled by Shrewsbury Town Mayor Councillor Jon Tandy on Saturday September 28.

Velveteen Me has opened on the gallery level of Shrewsbury Market Hall stocking everything from lipsticks and face creams to soaps and men’s grooming products.

The business, set up by Ian and Chava Matthews, stocks leading cruelty free brands, including mother and baby products, that use natural ingredients and are paraben, talc and fragrance free.

Councillor Tandy will join celebrations to mark the launch at 1pm on Saturday.

“We have always had a passion for ethical issues, especially ethical consumerism, and try to live as holistically as possible ourselves,” said Ian.

“It’s often difficult to find ethically-sourced cruelty-free products being sold on the High Street, especially men’s products, and the business idea was born out of our own experience.”

“I’ve used cruelty-free products since I was a teenager and wanted to help make it easier for other people to make that lifestyle choice,” said Chava.


Pete White Pete White

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