Crossbar release World In Motion video for charity

It is one of England's most iconic World Cup songs.

But now a Shropshire sports company has impressively reworked the video of World in Motion to raise money for two county charities.

Crossbar Coaching - Education In Sport has teamed up with Telford-based Jack Brodie from JAKINB Productions to reprise the video for the song which rocketed to the top of the charts in the summer of the Italia 90 World Cup - best remembered for Paul Gascoigne's tears.

And familiar footballing names to both Shrewsbury Town and AFC Telford United supporters have starring roles in the charity video.

Gavin Cowan, director of the company, plays the part of New Order lead singer Bernard Sumner while a host of Crossbar's other coaches, including Phil Trainer and Marco Adaggio, also feature.

Gavin, a former Shrewsbury Town defender and AFC Telford United captain, now hopes the video will become a YouTube hit.

He has pledged to donate £1,000 to Team Isaac Jones Against Cancer and The Isabelle Lottie Foundation if it receives 10,000 views.

So far the video has had an astonishing 1,000 views following its release at 9am on Saturday, and Gavin hopes people will have as much fun watching it as the Crossbar team did making it while supporting two such worthy causes at the same time. 

Phil Trainer, the former AFC Telford United midfielder, is handed the part of the rapping John Barnes while former Bucks Head men Kevin Sandwith and Marco Adaggio also feature along with a host of county youngsters.

Gavin said: "It's an idea we had to make the most of the upcoming World Cup Finals in Brazil and try to raise money for two amazing charities in Team ISAAC Jones Against Cancer and The Isabelle Lottie Foundation.

"It's obviously all in jest but, like anything, we try to be the best we can be and all of the Crossbar coaches and young players who took part had a fantastic time filming the video.

"Jack from JAKINB Productions has done a great job of capturing how much of a close team we are and how the children that attend Crossbar feed off our passion and enthusiasm.

"We will be trying to get as many views on YouTube as possible with the amount of views determining how much we donate starting with £1,000 for 10,000 views.

"Anyone is welcome to visit the JustGiving pages of both charities to donate at any time while we will be donating £5 for every hard copy bought."

Gavin added: "The World Cup always proves to bring all sorts of people together and is an example of how we believe sport can affect people's lives in a positive way.

"We are hoping that people enjoy the video and spread the word via Twitter, Facebook and YouTube so we can help those in their time of need."

The Crossbar video is an accurate version of the one put together by New Order and the England World Cup squad of 24 years ago, with Phil Trainer excelling in his portrayal of former Liverpool and England star John Barnes. 

"Myself and Phil are the same age and John Barnes was a hero of both of ours so we were fighting over who should do it as it's the best bit," smiled Gavin. 

He added money will be raised every time the video is viewed and he is delighted to be supporting two Shropshire charities.

Team Isaac Jones has been set up in memory of the youngster from Shropshire who died last September, aged 22 months, after battling germ cell cancer so courageously.

The Isabelle Lottie Foundation has been established to raise awareness of brain tumours in children and young adults.

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Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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