Boob wallpaper launch

More than 100 volunteers, who were photographed topless for ‘a wallpaper with a difference’, packed into a Shrewsbury venue last night for the private viewing of a month-long exhibition.

Artist Sam Pooley unveiled the ‘Boob Wallpaper’, at the Shrewsbury Coffee House where, back in March, hundreds of women had queued to be photographed for the creative work.

The wallpaper, which comes in 12 different colours and has been selling as far away as Hong Kong and New York, will be exhibited at the Coffee House, in Castle Gates, until mid November.

Almost 300 women, mostly from Shropshire, were photographed topless for the project which has helped to raise thousands of pounds for breast cancer research and awareness charities.

The artistic wallpaper subtly displays tiny photographic images beneath the veil of a traditional damask wallpaper pattern.

Miss Pooley, 38, of Castlefields, Shrewsbury, wanted to invite the volunteers to last night’s launch to thank them for their particpation and support.

She said: "I was delighted to see so many of the women who volunteered for the project present last night. I am incredibly proud of the end product and the feedback was really positive.

“The Coffee House really lends itself to showing the wallpaper off and I urge any ladies who couldn't come last night to pop down and have a look."

From today Simon Penrice Interior Design, in Princess Street, Shrewsbury, is stocking a sample book of the wallpaper for customers to place orders.

“Simon has a great eye and I could not have found a better establishment to showcase the wallpaper," said Miss Pooley.
Women who had taken part in the March wallpaper shoot and saw it for the first time last night, described it as “beautiful and tasteful”.

Teacher Anna Edwards, 35, who bought one of the £100 rolls to form a feature wall in the downstairs bathroom of her 17th century home near Rodington, Shrewsbury, said: “I pushed myself to take part. It was a bit of a Baz Luhrmann thing of ‘do one thing every day that scares you’. I was very nervous at first, but in the end I’m so pleased to have been part of it.

“It was for a worthy cause, it was fun to do and it’s actually made me feel better about my body. The wallpaper is very elegant and very cleverly done.”

Sarah Hopper, 44, of Underdale Road, Shrewsbury, had taken part to help raise breast cancer awareness in memory of a friend who had died from the disease at the age of 38.

“I think the wallpaper is beautiful. It’s very clever. I haven’t found myself yet, but I shall carry on looking. Some of the women who were photoraphed wore necklaces to help them spot themselves afterwards which was a good idea!”

Kerry Mason, 48, of Copthorne Road, Shrewsbury, said: “It’s very discreet, very feminine, very soft.”

Shrewsbury Town councillor Karen Burgoyne, 49, who had also taken part, said: “It’s more tasteful and artistic than I thought it would be. It’s lovely.”

Sam Grey, 38 of Betchcott, Church Stretton, said: “I think it’s amazing. It’s very very beautifully done. You could easily have it up on your wall and not really know what those tiny pictures were of. Taking part felt very liberating. It’s a good cause. It’s about celebrating.”
Women of all ages and from all walks of life took part in the shoot, including women who had suffered breast cancer and even a 65-year-old female priest.

Miss Pooley is now compiling a book about the project that will explore the diverse opinions and experiences of the women involved.

  The initial inspiration for her project was the controversy that raged over the paparazzi shots of the Duchess of Cambridge sunbathing topless on holiday and a renewed campaign to ban Page 3 models from The Sun newspaper. Miss Pooley wanted to capture images of ordinary women.

Five hundred limited edition signed and framed pieces of the wallpaper are available to order. Proceeds from the sale of the wallpaper are going to Coppafeel, the UK charity that educates men and women about how to check for breast cancer. For further information visit


Pete White Pete White

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