7 Video's Project With Telford Shopping Centre

One of the region’s leading video production companies is going from strength-to-strength after securing a prestigious project with Shropshire’s top shopping destination to showcase its events via a unique communication platform.

The collaboration has seen Shrewsbury-based 7 Video join forces with Telford Shopping Centre to
visually-communicate the destination’s latest events and activities via a collection of videos as part of its dedicated YouTube channel, which was launched last month.

Telford Shopping Centre, which recently announced a £200 million investment and plans for an exciting transformation, has launched the new channel alongside 7 Video, not only to offer its loyal customers an alternative communication platform but to also visually-capture some of the exciting events it regularly hosts and to attract visitors from further afield. The project has already seen 7 Video produce a special film to showcase the centre’s 40th birthday celebrations last month, which gave a creative and high-energy snippet of some of the fun activities enjoyed over the weekend.

Peter Sims, Managing Director of 7 Video, explained: “We are really proud of our achievements this year, and our new partnership with Telford Shopping Centre really is the icing on the cake. Their new YouTube channel is an exciting project to be involved with, and allows us to be really creative as the range of activities and events held at the centre is so diverse. We look forward to continuing the partnership in the future, and working with the team to build and develop the video content available.”

Emma Meredith, Marketing Assistant at Telford Shopping Centre, said: “We called upon the services of 7 Video to produce our new YouTube channel because the firm has a great reputation, not only regionally but nationally too. We are absolutely delighted with the new channel and feel the videos provide a great flavour of some of the exciting events we regularly hold at the shopping centre. With the increase in the use of social media and mobile devices, our YouTube channel is an important part of our promotional strategy moving forwards, as we felt it was essential to ensure we were reaching out to all audiences, whatever their preferred medium.”


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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