Bag campaign goes international

Bosses at a Shropshire arts charity recently unveiled a campaign to coincide with the recent launch of cotton shopping bags. Staff at the Hive venue in Shrewsbury were encouraging purchasers to send in photos of their bags in weird and wonderful situations - fresh images have today emerged of the bags in Spain!

The campaign has already captured the imaginations of people across the county, with photos being sent in of the Hive's bags in agricultural and heritage locations, alongside Shropshire farm animals and in some of the counties museums too.

Though the bags haven't just reached the Shropshire countryside! Hive staff decided to send bags to associates of the organisation in other countries around the world as an added element of the campaign. Bags have been sent to friends and family in Korea and Australia amongst numerous other places and the first images of the bags on display in Barcelona have been sent in by one of the Hive's workshop leaders.

Habib Malik-Mansell of the Hive said "We were looking for a new and unique way of promoting the Hive and the bags enable our customers to help spread our message whilst being eco-friendly too. The campaign we've now launched, to see photographic evidence of the bags in unusual locations, really appears to be firing-up people's imaginations which is great and it's superb to see the photos from Barcelona!"

The cotton bags feature stylish Hive branding and have been produced to raise awareness of the Hive not only as a venue but also as a youth arts charity working with disadvantaged young people across the county.

Images from the campaign of the bags in unusual situations can be viewed via the Hive's Pinterest at https://pinterest.com/hiveshrewsbury/bag-the-hive/ Hive bags cost £2 and proceeds support the organisation's work with young people across the county.

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