Sweet Success with Sainsbury’s Deal

It’s a very sweet start to the year for award-winning Mid Wales honey producer, Hilltop Honey, as the business secures three new product listings with retail giant, Sainsbury’s.

Since Sunday 14th January 2018, shoppers can now pick up a jar of Hilltop Honey Lavender Honey, Orange Blossom Honey and Thyme Honey direct from the shelves across 343 Sainsburys stores nationwide. The three products will be stocked in 227g jars and will double Hilltop Honey’s complete product listing with Sainsbury’s to six, after the business gained a contract two years ago to supply its Organic Acacia Honey, Organic Multiflower Honey and Cut-comb in Acacia Honey into the retailer.

These three glorious monofloral honeys are a decadent indulgence and will really add premium value to Sainsbury’s honey offering. What makes the Lavender, Orange Blossom and Thyme Honey so sumptuous is that the flavour is affected by the unique flowers that the bees visit on their pollination journey. These honeys ooze with floral aroma and distinctive taste, making them a must buy for every discerning honey lover.

After remarkable business growth since its inception in 2011, Hilltop Honey, founded by young entrepreneur Scott Davies, is going from strength to strength. In 2017 the business increased production, moved into expanded premises, made significant investments in automated technology and staff, and has now established itself as one of the UK’s leading premium honey brands. According to Scott Davies the three new product listings with Sainsbury’s could amount to 78,000 jars annually and will be a significant injection into Hilltop Honey’s growth and sustainability.

Scott Davies, Hilltop Honey, said; “As a small but growing, ambitious and determined team, we’re extremely delighted to be gaining profile at such a high level. We’re supplying thousands of jars of honey every day to major retail UK wide as well as cracking international markets. Some of our honey products can be found in China, Hong Kong, United States of America, Pakistan, South Africa, Japan, the Middle East and across Europe!”

He adds; “It is with great pride that we are launching three additional lines into Sainsbury’s including our Lavender, Orange Blossom and Thyme – all of which form part of our honeys of the world collection. We already have a proven record with Sainsbury’s shoppers, with repeat purchasing remaining high, so we’re confident these new additions will offer consumers a premium, quality product with exceptional taste.”

As a foodie nation, UK consumers are increasingly showing an awareness towards natural, unrefined foods, with an attention towards sugar free alternatives. This presents a real opportunity for honey as a natural substitute to sugar. For the breakfast market, honey is an area of growth and can add real value.

Scott adds; “Using a quality honey on toast can add distinctive flavour. Likewise, a drizzle of our Hilltop Honey Orange Blossom honey over porridge can infuse citrus aromas since the honey is gathered from the blossoms of orange groves. Such an intensely flavoured honey brings a new dimension to taste as well as being extremely versatile.” 

Scott concludes; “Working with such a credible retailer as Sainsbury’s adds value to our product and brand - we’re extremely excited to be developing our business relationship further. With our stringent quality control and reliable supply, we look forward to satisfying our customers with fantastic tasting honey that we’re extremely passionate about.”  

The listing expansion follows the opening of Hilltop Honey’s larger 14,000sq ft. production unit last July which has seen the business double headcount to 20. 

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