pete white

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

10 Aug 2018

Entrepreneurs tend to be full of energy — it takes a certain type of person to display the drive necessary to hone a talented team, secure backers and unleash their offering on an eager public.

And aspiring Richard Bransons and Karren Bradys can sometimes take far too much weight on their own shoulders as they attempt to coordinate every aspect of their new business prior to its launch...

27 Jul 2018

If you’re a true Salopian, you’ll know that Shrewsbury has much to recommend it — from the red sandstone splendour of its castle to its magnificent medieval street plan.

And the town’s no slouch when it comes to culture either — the Shrewsbury Folk Festival attracts visitors from across Britain and there are lively performances a-plenty at Theatre Severn.

But if you’re feeling...

27 Jul 2018

Small businesses often struggle to market their services in the right way, which is often due to budget constraints. Although there are some areas of marketing that may be out of reach unless you have deep pockets, there are also several avenues that can be explored that won’t swallow your whole budget. Knowing where to start can be the most challenging aspect, as there are some options that...

17 Jul 2018

Successful businesses can follow all kinds of strategies in various different industries, but in general, their constellations are in many ways aligned when it comes to their core principals. Their merits are bred from astute planning, smart engagement with consumers, and appropriate investment and financial management, and never sacrifice on the customer experience in order to save cash. In...

05 Jul 2018

Starting a new business is no mean feat, and anyone venturing into this realm for the first time will no doubt encounter some challenges in their pursuit for greatness.

With today’s current digital age, it is important to take advantage of all the available resources around you and learn as much as you can, both about your own business and your market sector to create advantages against...

05 Jul 2018

Managing your money is important, but many people shy away from it as they do not know much about finances, credit, loans, and so on. The good news is that you do not have to be a money expert to be intelligent with your money and improve your current financial situation. There are many quick and easy things that you can do to manage your money better, and these are highly worth doing....

05 Jul 2018

One of the most precious possessions anyone has is their health. Without it, quality of life is diminished, and it becomes much harder to achieve what you would like to with your life. It’s also something that, like a lot of things, is taken for granted until it goes wrong. There are many ways in which you can safeguard your family’s health, and while illness is inevitable to some degree, it...

04 Jul 2018

Local Shrewsbury coffee aficionados and train visitors to the area can breathe a sigh of relief as the institution that is The Shrewsbury Coffeehouse stays in the welcoming hands of local ladies and current employees Anika Saxton and Olivia Topple.

With the recent arrival of a number of chain coffee shops and cafes to Shrewsbury the successful purchase of the cafe by the two is a...

04 Jul 2018

Question: What’s the best way to watch the FIFA World Cup this year? Answer: live in Russia, of course, soaking up the atmosphere. OK, sure, but if you didn’t manage to get yourself over there, then what’s the second best way to watch the FIFA World Cup this year? Answer: in a great pub, with all the buzz of the crowd and atmosphere of the stadium replicated in miniature.

Now,...

21 Jun 2018

Your brand identity is an imperative part to any marketing campaign you create. Without strong branding, your company does not have a clear message or persona that customers and users alike can use to remember who you are. With the right branding, you can create a memorable persona that conveys not just your name, but your company’s tone and even your message. From your logo to your design,...

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